Postpartum recovery as a combination of health industry and beauty work, after more than ten years of development in China, relying on precise effectiveness positioning quickly occupied a place in the market, now from the Xinglong city to a second-tier city radiation, and in the hotbed of the mall old to strong.
However, due to the rapid development of the work and the lack of perfect relevant regulatory departments, leading to complex brands in shopping malls, employees mixed, the quality of effectiveness is uneven, affecting the word-of-mouth of post-natal recovery work.
As for investors, it is impossible to touch the central brand items of post-natal recovery work, understand the trend of post-natal recovery shopping malls in the general environment, and the future brand operation mode of post-natal recovery shopping malls. Here is a general explanation of the system.
Prospects for postpartum corrections
1. increasing demand from customers
With the progress of modern social and economic level, the rising position of women, the strengthening of self-awareness, postpartum recovery has reached an unprecedented period of attention. From the previous post-natal recovery do not know what to do now 80% of the women have a need for post-natal recovery, of course, the degree of demand is different, according to different postpartum physical fitness to make different adjustments. In fact, the scheduling of the month has a long history, only in the last decade to form a professional system, professional terminology. Although foreign women do not attach importance to sitting at home, many postpartum projects are compulsory for women, and the government is also vigorously promoting and supporting them.
The 2. media is optimistic about postpartum recovery.
Xinhua, Citizens Sunshine, Economic Reference Newspaper and dozens of other state-level newspapers and websites have reported on the post-natal recovery, more star effects, the birth of babies still shining, it can be seen that the post-natal recovery is a brilliant new star in the new century's work, with great market potential.
3. brand competition is white hot
Many post-natal recovery brands have extended their services to a wide range of maternal and infant related areas. On the basis of post-natal scheduling, they have added items such as early childhood health education and family health management. For example, the beautiful mother's "N-to-one" mode, postpartum recovery, mothers and babies care center, early childhood education center, children's art training center and other multi-level, all-round meet the pregnant, childbirth, childbearing family health management. Now, is the market operation mode is relatively new, customer acceptance is high, understand the effect of significant generalized enterprises.
Brand operation of post correction work
Multi industry development
Postpartum work in a variety of formats, beautiful mothers postpartum recovery mode is a successful case in this regard, postpartum recovery center, mother and baby sister-in-law center, moon center, pregnant center and other coiling mother and baby omni-directional, multi-level development of the general enterprise.
Cross boundary cooperation, the only way to build the Empire
Cross boundary is the most popular thing nowadays and also in the future. What people are fond of saying is that Ma Yun and Hengda's close touch, see unrelated enterprises can integrate the advantages of resources, all walks of life leaders come out chaotically, into new areas of work, to seek greater breakthroughs. Whether it is for the way, or for the brand itself, cross-border collaboration can bring a vast space for enterprises, more resource sharing.
Industry integration, the inevitable trend of market development
Now the post-natal recovery dispatch on the market is mainly divided into three stages: preparation, pregnancy and postpartum effectiveness, from the shape, to the physical, mental aspects of the dispatch recovery, but compared with the beauty shop music SPA, spa SPA, fragrance beauty and other fine effect, postpartum recovery work is still to be improved, has not yet been upgraded to the level of fine positioning. Second, to meet the needs of different pregnant women.
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